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ReverseAuction is where: 
prices continually decline - visibly on auction page, in real time buyers purchase products and services at any time sellers extend their standard distribution channels without conflict 
Gain Control

ReverseAuction is a revolutionary format where buyers and sellers meet, and the market determines the value of the goods. It is a faster, easier, more cost effective way to trade on the Internet. Last minute bidding does not alter the process and "snipe" the auction away. Auctions end the moment there is a committed buyer - either through an instant purchase or a sealed bid. 

Buy Now
As soon as a buyer is ready to make a post an offer and clicks "Submit" button the auction is 
started and sellers can offer to sell their product on whatever price the buyer has offered. The 
price of the product declines as the number of sellers are ready to sell the said product to 
buyer. Buyers don't have to wait until the last moments of the auction to see if they outbid 
their competitors. 

What is the benefit of ReverseAuction?
Sellers can expand their distribution capacity and pricing flexibility without creating channel 
conflict. Buyers can make purchases or post requests and find what they are looking for, at  the most competitive price. ReverseAuction provides both buyers and sellers with more choices and more control over the online trading process.

Buyers Post Your Request                                                                                           Sellers Post Your Offer